MB-260: Microsoft Customer Data Platform Specialist

Instructor: Dominic Thevan

This course teaches how to implement and manage Dynamics 365 Customer Insights for unified customer data and personalization.

CA$1,800.00

CA$2,400.00

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At A Glance

This course provides comprehensive training in implementing Microsoft Customer Data Platform using Dynamics 365 Customer Insights, covering data unification, customer segmentation, and personalized experiences. Ideal for marketing technologists, data analysts, or customer experience professionals working with customer data solutions, it offers hands-on experience with data ingestion, AI-driven insights, and omnichannel activation. Participants will gain the expertise needed to build unified customer profiles and prepare for the MB-260 certification exam.

Difficulty

Some related experience required

Duration

12 sessions

(24 hours)

Overview

Transform customer experiences with the MB-260 course, your comprehensive guide to Microsoft’s Customer Data Platform and unified customer intelligence. This specialized program covers data unification, AI-driven insights, and personalized customer engagement across all touchpoints, updated for 2025 to include the latest Customer Insights capabilities, real-time personalization features, and privacy-first data practices. Perfect for professionals seeking the Microsoft Certified Customer Data Platform Specialty certification, enabling you to deliver 360-degree customer views that drive engagement and loyalty.

With 24+ hours of intensive hands-on labs, real-world customer scenarios, and practical projects, you’ll learn from certified Customer Insights experts through detailed demonstrations and strategic guidance. This premium training includes exclusive templates, integration patterns, and community support, providing exceptional value for mastering modern customer data platforms. Thousands of organizations have enhanced their customer experiences using skills from this course – join them and revolutionize customer engagement today!

The Syllabus

Discover the key topics covered in this course:

Module 1: Design Customer Data Platform solutions

You would learn about:

  • Analyze customer data requirements and platform architecture
  • Plan data unification and identity resolution strategies
  • Design privacy and compliance frameworks for customer data
  • Learn about integration patterns with existing systems
  • Describe licensing and capacity planning considerations
Module 2: Implement data sources and ingestion

You would learn about:

  • Configure data source connections and ingestion methods
  • Implement real-time and batch data processing workflows
  • Set up data quality validation and cleansing procedures
  • Learn about schema mapping and transformation processes
  • Describe monitoring and troubleshooting data pipelines
Module 3: Create unified customer profiles

You would learn about:

  • Configure identity resolution and customer matching algorithms
  • Implement data unification and profile merge strategies
  • Create calculated attributes and behavioral indicators
  • Learn about conflict resolution and data quality management
  • Describe profile completeness and enrichment techniques
Module 4: Implement segmentation and measures

You would learn about:

  • Create dynamic customer segments using AI and rules-based logic
  • Implement behavioral and demographic segmentation strategies
  • Configure predictive measures and customer lifetime value models
  • Learn about segment activation and audience management
  • Describe A/B testing and segment performance optimization
Module 5: Configure third-party connections

You would learn about:

  • Integrate with marketing automation and CRM platforms
  • Configure data export and activation workflows
  • Implement real-time personalization and triggered campaigns
  • Learn about API integrations and custom connector development
  • Describe cross-channel orchestration and journey optimization
Module 6: Administer Customer Insights environments

You would learn about:

  • Manage user access, roles, and security permissions
  • Configure environment settings and data retention policies
  • Implement backup, recovery, and disaster planning procedures
  • Learn about performance monitoring and optimization techniques
  • Describe governance and compliance audit procedures
Module 7: Final Review and Projects

You would learn about:

  • Review key Customer Data Platform concepts with practical exercises
  • Complete comprehensive customer experience transformation projects
  • Prepare for the MB-260 certification exam with real-world scenarios
  • Receive expert feedback on implementation and optimization strategies
  • Collaborate on customer intelligence and personalization case studies

Meet The Graduated Learner

Don’t just take my word for it, check out what existing students have to say about the course:

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MB-260: Microsoft Customer Data Platform Specialist

CA$1,800.00

CA$2,400.00

Sale!

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